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ICP Operator (Notion Template For Ideal Customer Profiles)

16 ratings
I want this!

ICP Operator (Notion Template For Ideal Customer Profiles)

16 ratings

Create your ideal customer profile, pinpoint high-value customers, and reveal hidden opportunities with ICP Operator.

Use this all-in-one Notion operator to simplify the process of creating your ICP and achieve product-market fit.


What is ICP Operator?

ICP Operator is a Notion template built to help you nail down your ICP through in-depth interviews all in Notion.

With a simple 3-step process, this template will help you find your ideal customer profile (and manage it ongoingly)

ICP Operator comes with visual summaries, interview tracking, recommended questions, and much much more...


The new home for your ICP


How does it work?

Using Operator, you'll follow a simple 3 step process that will create your Ideal Customer Profile:

  1. Interview
    Once you've booked your customer interviews, use the pre-loaded questions to unearth trapped value and insights. Load these directly into the interview template to unlock insights.
  2. Analyse
    Use the automated summary block to visually analyze which of the key elements suit your ICP and will generate the most value for your target market.
  3. Craft
    After discovering insights it's time to craft your ICP. Simply add the details to the main ICP one-pager and ta-da you have an ideal customer profile to target your marketing and product efforts.


Operator gives you a simple-to-follow process that'll maximize customer interviews - all leading to discovering the holy grail of in-depth customer insight.



What's inside?

Take a look below to see the full ICP Operator dashboard...


What's included?

  • 3 ready-to-go ICP One-Pagers
    Quickly craft 3 ICP one-pagers from the get-go. You can use them to validate against each other, or as your product offering grows utilize additional ICPs to target.
  • At a glance profile cards
    Bring your ICP to life with a photo or image. Displayed on the dashboard for quick reference, you can use profile cards as a reminder of who you are building for. It's also great for idea generation.
  • Over 30+ Interview questions
    Make the most of the opportunity when speaking to potential customers with hand-selected questions. Chosen by product experts, the questions are designed to delve deep into your interviewee's day-to-day job, pain points, and desires.
  • Interview Tracking
    Stay organized and on top of your booked and completed interviews. You can even create them with ease with a click of a button!
  • Automated Interview Summary
    Don't miss a valuable insight with automated interview summaries. Divided into key sections, interview insights collates all the interview feedback for you to effortlessly analyze and select the most impactful for your ICP.
  • Top interview tips
    Confidently navigate interviews with helpful reminders and tips - we've all been there, a helping hand is always appreciated.
  • Operator instructions
    Use ICP Operator with ease with these simple instructions, just in case you need them.


Frequently Asked Questions

  1. Who is ICP Operator for? 
    This template is for anyone looking to create and market products that attract and retain customers. A fact of successful product development and marketing is you'll have to identify who to build for and market to heighten your chances of being successful. Without ICP operator this process can be confusing, and worse you may accidently identify the wrong ICP wasting time and money.
  2. What is Notion?
    Notion is a free-to-use single digital space where you can think, write, and plan. Capture thoughts, manage projects, or even run an entire company — and do it exactly the way you want. ICP Operator is built inside Notion because it provides the perfect software that's needed to organize your ICP analysis process. It is easy to use and set up even with no prior knowledge of Notion.
  3. Do I need to be on a paid Notion plan to use this?
    Not at all. You can use all the features of this template without a paid Notion plan.
  4. What happens after I purchase?
    After your purchase, you will be redirected to a Notion page containing the template. From here, you can duplicate the template in your own workspace.
  5. Can I make changes to this template?
    Of course. Templates are meant to be customized to your own needs, so after duplicating you can and should edit it as much as you like.
  6. Is this really worth $25?
    If you had to spend the time ideating and building a system like this for yourself, you’d need to spend a lot of hours. We’ve already done all that work for you in advance.
  7. Who are you?
    I am Thulseo, a seasoned product expert turned Notion creator. My experience of over a decade building high-value products has given me a unique insight into what works, and what doesn't. I am now using this insight to help other product builders excel.
  8. Is my payment information secure?
    Yes, Gumroad is a well-established marketplace that’s been in business for over 10 years. They use Stripe and PayPal as their payment processors, so your payment information is 100% secure.
  9. Can I share this with anyone else?
    No. This product has a private license. If you wish to share it with someone, please direct them to this page.
  10. Can I be your affiliate?
    Sure thing! You can sign up as an affiliate here.
  11. What if I have other questions?
    You can send us an email at thulseoproduct@gmail.com and we’d be happy to answer.


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