Customer Journey Mapper (Notion Template For Customer Journeys)

Find friction faster, align your team instantly, and eliminate guesswork forever with Customer Journey Mapper.

This all-in-one Notion system turns scattered observations into a clear, visual journey your whole team can understand from first touch to renewal.

Stop wasting time on disconnected analytics, random opinions, and hand-wavy decisions. Start every week with a focused plan to improve the experience.

What is Customer Journey Mapper?

Customer Journey Mapper is the ultimate Notion template for mapping real customer journeys and turning insights into action.

It’s designed for product managers, founders, marketers, and creators who want to:

• See the entire journey in one place (without 20 status meetings)
• Find and fix the moments that cause drop-off
• Ship focused experiments that move the metric

Packed with ready-to-use boards, formulas, and an experiments tracker, Customer Journey Mapper doesn’t just document steps, it gives you the structure to prioritise and improve outcomes.

This isn’t just a template. It’s a battle-tested system that ensures no touchpoint gets ignored.

How does it work?

Using Customer Journey Mapper, you’ll follow a simple 3 step process to improve your customer experience:

1. Map - Capture touch points across Pre-purchase, In-life, and Post-purchase with actions, emotions, pain points, personas, and evidence. See the journey end to end.
2. Measure - Score Touchpoint Health, and stack-rank opportunities with built-in RICE scoring so the best ideas rise to the top.
3. Optimise - Create experiments directly from touch points, and log results so wins become repeatable playbooks.

Customer Journey Mapper gives you the clarity, focus, and alignment you need to lift conversion, activation, and retention.

What's inside?

Here’s what makes Customer Journey Mapper a game-changer:

What's included?

• Complete Journey Dashboard - One central hub for your personas, touchpoints, and experiments. No more hunting through spreadsheets, screenshots, or message threads. Everything is in one clean, visual system.
• Goals & Success Metrics - Define the outcomes that matter at each stage of the journey. Click-through, conversion, activation, retention, NPS. So every improvement ties back to a measurable result.
• Personas & JTBD - Capture customer personas and Jobs to be Done right inside the template. Keep users front and center so every touchpoint serves a real goal, not an internal assumption.
• Evidence & Assumptions Tracker - Link screenshots, URLs, tickets, and notes to each touchpoint. Make assumptions explicit so your team can validate fast and cut debate.
• Touch Point Health Monitor - Mark the decisive steps where users say yes or drop off. Spot risks early and focus effort where it matters most.
• Experiments & Hypotheses - Spin up tests from any touchpoint with hypothesis, metric, owner, and status. Built-in RICE scoring (Reach x Impact × Confidence ÷ Effort) helps you prioritise with a click.
• Discussion Section - Capture open questions, decisions, and insights next to the work. Keep context attached to the journey, not buried in chat history.
• Plug-and-Play Simplicity - Fully Notion-native, so it fits your workflow. Duplicate, customise, and start mapping in minutes with prebuilt views and quick-add buttons.
• Battle-Tested Framework - Built from 14+ years of product practice across growth and UX. The structure reflects how high-performing teams actually find friction and ship improvements.
• Step-by-Step Instructions – Get up and running in minutes, not hours. Clear guidance is built in, so whether you’re new to journey mapping or an experienced PM, you’ll make progress on day one.

  

Frequently Asked Questions

1. Who is Customer Journey Mapper for? 
   This template is for anyone who wants to improve acquisition, activation, and retention with clarity and speed. A fact of successful product building is that you need a shared view of the customer journey to guide decisions, avoid rework, and ship the right fixes. Without Customer Journey Mapper, touch points stay invisible, teams guess, and drop-offs persist. Costing you time, revenue, and trust.
2. What is Notion?
   Notion is a free-to-use single digital space where you can think, write, and plan. Capture thoughts, manage projects, or even run an entire company — and do it exactly the way you want. Customer Journey Mapper is built inside Notion because it provides the perfect software that's needed to organize your PRD process. It is easy to use and set up even with no prior knowledge of Notion.
3. Do I need to be on a paid Notion plan to use this?
   Not at all. You can use all the features of this template without a paid Notion plan.
4. What happens after I purchase?
   After your purchase, you will be redirected to a Notion page containing the template. From here, you can duplicate the template in your own workspace.
5. Can I make changes to this template?
   Of course. Templates are meant to be customized to your own needs, so after duplicating you can and should edit it as much as you like.
6. Is this really worth $7?
   If you had to spend the time ideating and building a system like this for yourself, you’d need to spend a lot of hours. We’ve already done all that work for you in advance.
7. Who are you?
   I am Pete - The Product Guy, a seasoned product expert turned Notion creator. My experience of over a decade building high-value products has given me a unique insight into what works, and what doesn't. I am now using this insight to help other product builders excel.
8. Is my payment information secure?
   Yes, Gumroad is a well-established marketplace that’s been in business for over 10 years. They use Stripe and PayPal as their payment processors, so your payment information is 100% secure.
9. Can I share this with anyone else?
   No. This product has a private license. If you wish to share it with someone, please direct them to this page.
10. Can I be your affiliate?
    Sure thing! You can sign up as an affiliate here.
11. What if I have other questions?
    You can send us an email at thulseoproduct@gmail.com and we’d be happy to answer.